AQuantive

In today's world, AQuantive has become a fundamental topic that covers different aspects of daily life. From its impact on society to its influence on the global economy, AQuantive has taken a predominant place in everyday conversations. As we delve into this fascinating world, it is essential to understand the importance of AQuantive and how it affects every aspect of our lives. In this article, we will explore in depth the different facets of AQuantive and its relevance in today's world, providing a comprehensive overview that will allow our readers to better understand this exciting topic.
aQuantive
Websitewww.aquantive.com (offline)

aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th by revenue among advertising agencies worldwide.

On May 18, 2007, Microsoft announced that it would acquire the company for US$6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype. The acquisition closed on August 10, 2007. aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.

On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown, mostly related to the 2007 acquisition of aQuantive.

On February 28, 2013, Facebook announced that it is buying the Atlas Ad Serving technology from Microsoft.

See also

References

  1. ^ Szalai, Georg (May 21, 2007). "Microsoft pays big for aQuantive". The Hollywood Reporter. Retrieved August 16, 2011.
  2. ^ Kirk, Jeremy (May 18, 2007). "Microsoft to Buy aQuantive for $6 Billion". PCWorld. Retrieved August 16, 2011. Microsoft plans to acquire aQuantive for around $6 billion in order to grow its Internet advertising business.
  3. ^ Sterling, Greg (September 26, 2007). "Microsoft Hoping aQuantive's McAndrews Can Outfox Google". Search Engine Land. Retrieved August 16, 2011.
  4. ^ David Goldman (2012-07-02). "Microsoft's $6 billion whoopsie". CNN. Retrieved 2012-07-02.
  5. ^ Mary Jo Foley (2013-02-13). "Facebook Buys Microsoft's Atlas Ad Platform". zdnet. Retrieved 2013-02-13.

External links


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