Middle-market newspaper

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A middle-market newspaper caters to readers who like entertainment as well as coverage of important news events. Such newspapers are the middle segment of a continuum of journalistic seriousness: upper-market or "quality" newspapers generally cover hard news, and down-market newspapers favour sensationalist stories.

The United Kingdom's two national middle-market papers are the Daily Mail and the Daily Express, distinguishable by their black-top masthead (both use the tabloid paper size), as opposed to the red-top mastheads of down-market tabloids. There was also formerly Today, published from 1986 to 1995.

USA Today and the Times of India are other typical middle-market broadsheet newspapers, headquartered in the United States and India, respectively. A daily supplement devoted to coverage of Page 3 events is a salient feature of such newspapers in India.

References

  1. ^ Read all about it!: a history of the British newspaper. Kevin Williams; Taylor & Francis, 2010; page 9.


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